Every feature in detail

Marketplace accounting, end to end.

From the moment a settlement hits Amazon to the moment it shows up reconciled in your books — SellerPulse handles every step. Plus an AI advisor that actually reads your numbers.

Marketplace coverage

Where your orders come from

  • Amazon (12 marketplaces: US, CA, MX, UK, DE, FR, IT, ES, JP, AU, AE, SA, IN)

    SP-API OAuth + Settlement Report CSV — both paths supported

    Live

  • Etsy

    Monthly Payment Account Statement CSV import

    Live

  • TikTok Shop

    Settlement Report CSV import from Seller Center

    Live

  • Whatnot

    Settlement Report CSV import from Seller Hub

    Live

  • Walmart Marketplace

    Roadmap

  • eBay

    Roadmap

Bookkeeping destinations

Where your books live

  • QuickBooks Online

    Live

  • Xero (auto-routes Bank Transactions vs Manual Journal)

    Live

  • FreshBooks

    Roadmap

  • Sage Business Cloud

    Roadmap

  • Wave

    Roadmap

Etsy, TikTok Shop, and Whatnot all flow through Settlement Report CSV upload — download the report from each platform's seller portal and upload it; the importer is idempotent so re-uploading the same file is a safe no-op. Amazon supports both SP-API OAuth and CSV — use whichever you prefer.

01

Multi-channel marketplace ingestion

Amazon, Etsy, TikTok Shop, and Whatnot — all live today.

SellerPulse pulls settlements, orders, fees, refunds, advertising spend, and inventory data from every connected marketplace. Amazon ships with two paths — SP-API OAuth and Settlement Report CSV — use whichever you prefer; both work. Etsy, TikTok Shop, and Whatnot all run through the Settlement CSV path: download the report from the seller portal, upload it, and we parse it into the same balanced journal entries. Every importer is idempotent — re-uploading the same file is a safe no-op.

Capabilities

  • Amazon: SP-API OAuth + Settlement Report CSV (use whichever you prefer; both work)
  • Twelve Amazon marketplaces supported (US, CA, MX, UK, DE, FR, IT, ES, JP, AU, AE, SA, IN)
  • Etsy: upload your monthly Payment Account Statement CSV
  • TikTok Shop: upload your Settlement Report CSV from Seller Center
  • Whatnot: upload your Settlement Report CSV from Seller Hub
  • Every CSV importer is idempotent — re-uploading the same file is a no-op
  • Walmart and eBay foundations in place, on the roadmap
  • Disconnect at any time — Amazon SP-API tokens are deleted immediately
02

Automated journal entry sync

One balanced double-entry journal per settlement period.

Every settlement turns into a single balanced journal entry posted to your bookkeeping system. Sales, marketplace fees, refunds, sales tax, advertising, COGS, and shipping are each split out and categorized to the accounts you choose. Re-running a sync never duplicates — every entry carries an idempotency key tied to the settlement period.

Capabilities

  • Balanced double-entry journals (debits = credits, every time)
  • Line items split by category: sales, fees, refunds, sales tax, ads, COGS, shipping
  • Per-marketplace currency handling
  • Idempotent re-runs — never creates duplicates
  • Settlement-period grouping matches Amazon's payout cadence
  • Failed lines surface the exact mapping that needs attention
03

Multi-destination accounting

QuickBooks Online, Xero, or both — same data, normalized once.

Connect QuickBooks Online or Xero (or both at the same time). SellerPulse normalizes marketplace data once and pushes it to each destination in that system's native shape. Xero gets special treatment: postings to a Bank-type deposit account are routed through the BankTransaction API; everything else flows through ManualJournal — automatically, with no toggle to think about.

Capabilities

  • QuickBooks Online destination (live, verified against Intuit sandbox + production)
  • Xero destination (live, verified)
  • Push the same payout to QB AND Xero in parallel — they don't share state
  • Xero auto-routes between ManualJournal and BankTransaction APIs
  • Per-destination sync status and error tracking
  • Reconnect or disconnect a destination without affecting the others
04

Guided chart-of-accounts mapping

Auto-suggested mappings on first run. Approve, tweak, or override.

On your first sync, SellerPulse pulls the chart of accounts from your bookkeeping system and proposes a mapping for every marketplace line item — sales, FBA fees, referral fees, refunds, sales tax, advertising, shipping, COGS, and more. You review, adjust, and approve. If a sync ever fails because an account is missing or miscategorized, the error points at the exact mapping row that needs attention.

Capabilities

  • Auto-suggested mappings by keyword + account type
  • Per-destination mapping (your QB chart differs from your Xero chart — both are handled)
  • Edit any mapping at any time from Settings → Accounting
  • MAPPING_INCOMPLETE sync errors link to the missing row
  • Sensible defaults tuned for both QuickBooks and Xero conventions
05

Bank reconciliation with auto-match

Pull bank transactions from your books. Match in one click.

SellerPulse pulls bank-feed transactions from your connected QuickBooks or Xero, lines them up against marketplace payouts, and suggests matches with confidence scores. You confirm with one click — or override when the suggestion is wrong. Reconciliation is tracked per destination, so the same Amazon payout can be matched against the bank line in QB and the bank line in Xero independently.

Capabilities

  • Bank-transaction ingest from QuickBooks Online and Xero
  • Auto-match suggestions with confidence scoring
  • One-click confirm; one-click override
  • Per-destination reconciliation state (QB and Xero tracked separately)
  • Partial matches and split payouts supported
  • Unmatched-payout queue with audit trail
06

AI Advisor — grounded in your numbers

Real answers about your account, not generic advice.

The AI Advisor runs on Anthropic's Claude Sonnet and is given a real-time view of your account: top SKUs, margins, fee mix, inventory health, reimbursement candidates, recent payouts, and ad efficiency. Ask "what should I reorder this week?" and the answer cites the actual SKU, the actual margin, and the actual days-of-supply from your data. Speaks as a practitioner, not a generic chatbot.

Capabilities

  • Retrieval-augmented answers grounded in your account data
  • Persona-driven practitioner voice — citations, math, specifics
  • Conversational follow-ups maintain context across turns
  • Bring Your Own Key (Anthropic or OpenAI) supported on every plan
  • Per-plan managed quotas with daily caps to keep AI bills predictable
  • No model training on your data — queries are processed statelessly
07

Five-step onboarding wizard

From signup to first synced journal entry in one sitting.

A first-run wizard walks new accounts through signup, marketplace connection, bookkeeping connection, category mapping, and first sync. Progress is polled in the background so you can leave a tab open while the initial pull completes. By the end of the flow, you have a real journal entry pushed to your real books — or a question answered by the advisor.

Capabilities

  • Step 1 — account signup with email verification
  • Step 2 — connect a marketplace via OAuth
  • Step 3 — connect QuickBooks Online or Xero
  • Step 4 — review and approve category mapping
  • Step 5 — kick off first sync or chat with the AI advisor
  • Background progress polling so you don't have to wait on a spinner
08

Profit & P&L analytics

True per-SKU profit, daily.

Underneath the accounting integration is a full P&L engine: every fee, refund, ad dollar, and COGS entry reconciled against your settlement reports to deliver true per-SKU and per-day profit. The same data that lands in your journal entries powers the dashboards.

Capabilities

  • Per-SKU and per-ASIN profit
  • Fee breakdown by category (FBA, referral, storage, advertising)
  • COGS tracking with manual or CSV import
  • Daily, weekly, and monthly P&L
  • Margin trend analysis
  • Multi-marketplace currency handling
09

Reimbursement audit

Find what Amazon owes you. Pre-filled evidence for every claim.

SellerPulse audits your inventory ledger, settlements, and FBA shipments to detect lost units, damaged units, customer-return discrepancies, and fee miscalculations. Each detection comes with the supporting evidence Amazon requires. No commission on what you recover — the dollars are yours.

Capabilities

  • Lost inventory detection (warehouse and inbound)
  • Damaged-unit and customer-return discrepancy audits
  • Fee discrepancy and weight/dimension reimbursements
  • Pre-filled claim workflows with evidence
  • Historical audit going back through your available SP-API window
  • Never a percentage of what you recover — flat subscription only

Advisor example

What "grounded in your numbers" actually looks like

You

"What should I reorder this week?"

SellerPulse advisor

"Your top SKU ABC-123 has a 32% net margin and is down to 9 days of supply at your 30-day velocity. Lead time on your last three reorders averaged 21 days, so you're already past the reorder point. A 50-unit restock at your last landed cost works out to roughly $1,840 tied up and recovers in about 18 days at current sell-through. Three other SKUs are in similar shape — want me to list them?"

The advisor cites real numbers from your synced data: SKUs, margins, lead times, days-of-supply, settlement cadence. It doesn't make up generic examples.

Ready when you are

Everything above. One subscription.

Connect a marketplace, connect your books, and watch your settlements turn into journal entries.

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